Emirates
Emirates 60 Second Challenge
Digital Lead / Producer on the Emirates 60 Second Challenge, a trivia game built for Emirates and used on its exhibition stands around the world.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- Emirates
- Year
- 2015
- Location
- Global
What was the brief?
Emirates wanted a quick, competitive game to draw visitors onto its travel trade show stands. Players register, then answer as many questions as they can in 60 seconds, scored on speed and accuracy, with an event leaderboard and an email follow-up.
Scale and constraints
- Used on Emirates exhibition stands globally
- Primarily at ITB Berlin and ATM Dubai
- Question sets, answers and images refreshed for every show
What was Kimber responsible for?
- Product owner for the 60 Second Challenge
- Designed the gameplay, user journey and content portal and managed the developers
- Set up and versioned the game for each show
Technical and production highlights
- A content portal where Emirates could update the questions, answers and images show by show
- Three-option picture questions with a countdown and speed bonus
- A live leaderboard on the main stand screen
- Players emailed their score and Emirates information
Related service: Interactive Experiences
