Aperol Spritz
Aperol Spritz Australian Open Trivia Game
Digital Lead / Producer for Yakusan on the Aperol Spritz trivia game and Holiday Kit app for the Australian Open, 2024 and 2025.
- Role
- Digital Lead / Producer
- Agency
- Yakusan
- Client
- Aperol Spritz
- Year
- 2025
- Location
- Melbourne and Sydney, Australia
What was the brief?
Aperol Spritz is the official aperitif partner of the Australian Open. Around its airport concept stores and the Aperol Terrazza at Melbourne Park, the brand wanted a digital game that turned dwell time into engagement and data capture, with Australian Open experiences as prizes.
Scale and constraints
- Two seasons: the Australian Open 2024 and 2025
- A 55 sqm concept store in T2 Departures at Melbourne Airport with Lotte Duty Free, plus satellite screens in other duty free stores [check]
- Portrait touchscreen kiosks in store
What was Kimber responsible for?
- Digital lead for the agency, Yakusan, across both seasons
- Wrote the brief and user journey for the trivia application and managed its developer through design, build and testing
- Produced the question sets, imagery and screen content in Aperol and Australian Open branding
- Delivered the 2025 Holiday Kit extension and the post-event data report
Technical and production highlights
- A tennis-themed timed trivia game with an age gate, live score and on-screen countdown
- QR hand-off to mobile for competition entry, so guests could enter without typing on the kiosk
- 2025 Holiday Kit: guests pick a destination such as Bali, London, Milan, Singapore, Sydney or Venice and scan a QR code for holiday tips
- Content and motion for the store's large-format digital sunset screen
Related service: Digital Lead and Production
