Mastercard
Mastercard Madness or Priceless Video Booths, UEFA Champions League Final
Digital Lead / Producer for Octagon on Mastercard's video response booths at the UEFA Champions League Final in Milan, 2016.
- Role
- Digital Lead / Producer
- Agency
- Octagon
- Client
- Mastercard
- Year
- 2016
- Location
- Milan, Italy
What was the brief?
For Mastercard's Madness or Priceless campaign at the UEFA Champions League Final, fans in Piazza del Duomo and Piazza Castello were invited to answer Gianluigi Buffon's question, "What is your maddest football moment?", on camera, for the chance of a Priceless Surprise.
Scale and constraints
- Two fan zones in central Milan: Piazza del Duomo and Piazza Castello
- More than 10,000 people passing through the area each day
- Six identical booths to handle the footfall
- English, Italian and Spanish
What was Kimber responsible for?
- Digital lead for the agency, Octagon, under Kimber Sykes Limited
- Designed the bespoke software and user journey and produced the designed frames
- Specified and built the booth hardware and local server
- On site in Milan for installation and the live days
Technical and production highlights
- Social login with Facebook or Twitter, then a 30 second recorded answer with countdown, review and re-record
- Each video posted automatically to the fan's own social account
- Each booth combined an iPad Pro, a controllable LED panel, speaker and microphone, all on a local server that handled the uploads
- Post-event data reports for the Milan, Duomo and Castello sites
Related service: Digital Lead and Production
