NTT DATA
NTT DATA Datawall at The Open
Digital Lead / Producer for Pulse Group on the NTT DATA Datawall at The Open, Royal Liverpool 2014 and St Andrews 2015.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- NTT DATA
- Year
- 2015
- Location
- Royal Liverpool, Hoylake and St Andrews, UK
What was the brief?
Given the challenge of "making data fun", the brief was to move NTT DATA on from touchscreens in an exhibition tent to a prominent presence at The Open, turning the live stream of tournament data into a visual story fans could follow around the course.
Scale and constraints
- Two Opens: Royal Liverpool 2014 and St Andrews 2015
- Two large LED screens at key dwell points on the course
- A second-screen experience for fans away from the wall
What was Kimber responsible for?
- Creative and digital lead for the agency, Pulse Group
- Shaped the concept and the data visualisation with NTT DATA
- Managed delivery of the on-course installation and the supporting digital experience end to end
Technical and production highlights
- Live R&A tournament data animated into a course map, leaderboard and hole-by-hole results
- 2015: fans tweeted #playername to request real-time player analysis on the wall
- Weather and stream modules alongside the live scoring
Related service: Digital Lead and Production
