Emirates
Emirates A380 Simulator at The Dubai Mall
Digital Lead / Producer for Pulse Group on the Emirates A380 Experience, a public flight simulator at The Dubai Mall with a bilingual booking kiosk.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- Emirates
- Year
- 2014
- Location
- Dubai, UAE
What was the brief?
Emirates wanted a public A380 flight simulator attraction at The Dubai Mall, with a guest journey that let visitors book a session, choose their flight and step into a full-scale cockpit.
Scale and constraints
- A public attraction at The Dubai Mall
- English and Arabic throughout
- A full-scale A380 cockpit with fabricated hardware
What was Kimber responsible for?
- Digital lead for the agency, Pulse Group
- Briefed and managed the interface designers, Framestore, on the registration and flight-selection screens
- Coordinated the cockpit hardware build and site works [check]
Technical and production highlights
- Booking-reference check-in and session selection on a touchscreen kiosk
- Guests choose a departure city, time of day, weather and flight path, such as take-off, landing or an advanced landing
- Custom-fabricated cockpit controls and seating
Related service: Interactive Experiences
