Emirates
Emirates Sports Sponsorship Digital Activations
Digital Lead / Producer for Pulse Group on the interactive games that toured Emirates' tennis, golf and cricket sponsorships, including Fourth Umpire.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- Emirates
- Year
- 2015
- Location
- Global
What was the brief?
Emirates' global sports sponsorship programme toured experiential stands to 10 to 18 events a year. Each stand needed interactive software that was quick to play, captured data and worked anywhere in the world.
Scale and constraints
- Tennis: ATP Finals, Roland Garros, US Open, Barcelona Open, Indian Wells and Rome
- Golf: PGA activations in Dubai, Kuala Lumpur and Shanghai
- Cricket World Cup 2015 across Australia and New Zealand
- Between 10 and 18 events a year
What was Kimber responsible for?
- Digital lead for the agency, Pulse Group
- Developed each activation's software as part of a portable touring kit
- Managed the developers, content and on-site technical delivery
Technical and production highlights
- Fourth Umpire: a multiplayer video response game. Fans captured a profile photo, watched ten clips on the main screen and voted on each decision on an iPad, then saw their score on a leaderboard
- Fans were emailed a digital scorecard with their score and photo
- Touchscreen globe and destination experiences on the golf and tennis stands
Related service: Interactive Experiences
