Emirates
Race to Dubai with Emirates Golf Game
Digital Lead / Producer for Pulse Group on Race to Dubai with Emirates, a Facebook-connected golf web game and iPad app for the European Tour.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- Emirates
- Year
- 2014
- Location
- Global
What was the brief?
Emirates sponsors the European Tour's Race to Dubai. The brief was a simple, shareable golf game that put Emirates' route network at its heart, online and at tournaments.
Scale and constraints
- A web game connected to Facebook
- An iPad version for tournament activations, used at around 10 events [check]
- Banner advertising and share postcards
What was Kimber responsible for?
- Digital lead for the agency, Pulse Group
- Briefed and managed the developers on the game design and build
- Produced the banners, animation sting and tournament versions
Technical and production highlights
- A putting game played across a 3D world map of Emirates destinations
- Facebook login, scores and a shareable postcard
- A branded golf animation sting and banner campaign
Related service: Digital Lead and Production
