Emirates
Emirates US Open Destination Pods
Digital Lead / Producer for Pulse Group on Emirates' immersive destination pods and iPad registration app at the US Open, New York.
- Role
- Digital Lead / Producer
- Agency
- Pulse Group
- Client
- Emirates
- Year
- 2015
- Location
- New York, USA
What was the brief?
At the US Open, Emirates wanted fans to step inside curved immersive display pods and be transported to its destinations, then leave with a branded photo.
Scale and constraints
- Curved immersive Cobra display pods on the Emirates booth
- An iPad registration and photo app
- Destination films produced for the pods and back wall
What was Kimber responsible for?
- Digital lead for the agency, Pulse Group
- Wrote the user journey and managed the app and content developers
- Coordinated pod hardware, installation and testing
Technical and production highlights
- iPad registration where fans chose their pod and destination film
- Photo capture with on-site printing
- Edited destination films with intros and outros for each pod
Related service: Interactive Experiences
